Atlas
rebrand
Brief:
Create a new, unique design style for OWC's line of SD and CFx card labels that is separate but complimentary OWC's branding.
Intent:
To be on par with/standout among competing brands in a retail context.
Research & Reviews
Researching other brands and reviewing OWC’s old labels, the project manager confirmed what information should be included on the new labels.
Final
Once all the labels were created, the wave design was handed off to bring the new Atlas branding to other deliverables.
— Tools
iStock
Adobe Illustrator
Once all the labels were created, the wave design and color hex codes were handed off to bring the new Atlas branding to other deliverables. Deliverables including: web pages, memory card software Innergize, and Amazon gallery images.