OWC Holiday Catalogs
Brief:
Design an OWC catalog for the holiday season using the new approved theme in engaging ways throughout.
Intent:
To release a holiday catalog for black friday, directing potential customers to macsales.com to increase sales during the holiday season.
Mocks & Reviews
Potential catalog themes are discussed and roughly mocked up for review. Once the theme is chosen assets are created to be used throughout the catalog. The catalog is split amongst the team to be executed using the previously created page/spread templates while also working closely with our copywriter, photographer, and marketing team.
Final Review
Reviews via ziflow were scheduled so we would have a hard stop a couple days before the catalog was due to the printer. The team then exported their pages, following the printer pdf specifications for upload.
— Tools
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
iStock
ziflow
The final pdf was exported and submitted to the printer’s site where we then reviewed the flight proof and resubmitted individual pages if necessary.